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Perplexity Comet Browser Optimization Playbook: Win the Sidecar and Convert Safely
Perplexity’s Comet is turning the sidecar assistant into a new SEO battleground. This playbook shows how to expose live prices and specs with evidence, ship compare or configure actions, and design agent‑safe UX so in‑browser summaries convert without hallucinations.
Vicky
Sep 27, 2025
Long-form playbook describing Browser Engine Optimization (BEO) for Perplexity's Comet sidecar, including how to expose live prices and specs with evidence, ship compare or configure actions, and design agent-safe UX to drive in-browser conversions with safeguards against hallucinations. The document covers live product graph modeling, executable action schemas, agent-safe UX guardrails, eligibility signals, measurement/diagnostics, rollout planning, KPIs, and risk mitigations, plus a Minimal response shape example and guidance on structured data (JSON-LD).