Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
For the first time, brands can see verifiable evidence that ChatGPT and other AI models are crawling their websites. Upcite’s new Crawler Log feature turns invisible AI traffic into actionable visibility data—bridging the gap between AI answer engines and your content.
Shopify App Store SEO got you only part of the way. In 2025, merchants ask ChatGPT and Perplexity for “the best Shopify apps for X,” and the model answers with a short list. If your app is not in that paragraph, you are not in the conversation.
As AI answer engines replace traditional search for product discovery, the playbook shifts from ranking pages to earning mentions and citations in ChatGPT responses. These ten tools form a practical AEO stack to measure your “mention share,” find the sources that move AI answers, and win inclusion on the exact prompts your buyers ask.
If you’re building and marketing a Shopify app in 2025, you’ve probably noticed a big change in how merchants discover new tools. Instead of Googling “best Shopify apps for subscriptions” or scrolling through the App Store, many merchants now ask ChatGPT, Perplexity, Bing Copilot, or Gemini.
The way consumers discover brands is changing. For years, Search Engine Optimization (SEO) was the primary way companies drove visibility online. But with the rise of AI answer engines like ChatGPT, Perplexity, Bing Copilot, and Gemini, the rules have shifted.
For more than two decades, Search Engine Optimization (SEO) was the backbone of digital marketing. Companies of all sizes fought for keywords, backlinks, and optimized content to climb Google’s results pages. That new reality has a name: Answer Engine Optimization (AEO).
For two decades, Search Engine Optimization (SEO) has been the cornerstone of digital marketing. Businesses built entire growth strategies around keywords, backlinks, and ranking high in Google’s results. But in 2025, the way people discover products, brands, and information has changed dramatically.
