Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Italy’s FIEG has asked Agcom to review Google’s AI Overviews, signaling a shift in search economics. Here is a two‑week audit, a citation‑share KPI, and a 30‑day plan to protect and grow traffic.
Adobe just moved agentic AI from pilot to production. Journey Agent proposes and assembles cross-channel journeys, while the Experimentation Accelerator adds adaptive testing and insights. Use this two-week pilot to prove conversion lift and cut time to launch with multi-armed bandits and AI recommendations.
DirecTV and Glance AI will roll out AI-powered, shoppable screensavers on Gemini in early 2026. This practical playbook shows growth leaders how to pilot opt-in TV-to-phone journeys, define a screensaver-to-cart KPI, and build a consent and brand-safety framework before launch.
Google quietly released an open-source Model Context Protocol server for the Google Ads API, giving growth teams a safe way to let AI read account data. Use this two-week plan to auto-audit campaigns, stand up a KPI watchlist, and measure time to insight and optimization lift.
Google is grouping text ads under a collapsible Sponsored results header with a Hide sponsored results button. Expect fewer paid clicks on some queries. Use this 4‑week plan to protect revenue and grow organic share of voice.
Zeta Global introduced Athena by Zeta at Zeta Live 2025, a conversational marketing AI agent inside the Zeta Marketing Platform. Use this 45-day pilot to benchmark insight-to-activation cycle time, incremental revenue per audience, and creative throughput, then decide whether to scale agent-led workflows.
A concise growth playbook for launching and measuring ChatGPT Instant Checkout after the Walmart OpenAI partnership, with a 30 60 90 plan focused on feeds, payments, and attribution.
WPP and Google have expanded their alliance with a $400 million, five-year commitment to put Gemini, Veo, and Imagen into production. Use this two-week pilot plan to prove faster asset velocity and measurable ROAS lift with disciplined measurement and governance.
Klaviyo introduced Marketing Agent for autonomous campaigns and broadened access to Customer Agent for 24/7 service. Use this two-week pilot to benchmark them against your current stack on CAC, LTV, time-to-launch, first-contact resolution, and incremental revenue per subscriber.
