Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
The way consumers discover brands is changing. For years, Search Engine Optimization (SEO) was the primary way companies drove visibility online. But with the rise of AI answer engines like ChatGPT, Perplexity, Bing Copilot, and Gemini, the rules have shifted.
For more than two decades, Search Engine Optimization (SEO) was the backbone of digital marketing. Companies of all sizes fought for keywords, backlinks, and optimized content to climb Google’s results pages. That new reality has a name: Answer Engine Optimization (AEO).
For two decades, Search Engine Optimization (SEO) has been the cornerstone of digital marketing. Businesses built entire growth strategies around keywords, backlinks, and ranking high in Google’s results. But in 2025, the way people discover products, brands, and information has changed dramatically.
