Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
ChatGPT Instant Checkout is now live for U.S. Etsy listings, with Shopify support coming soon. Use this 14-day pilot plan, metrics, and instrumentation to test whether in-chat checkout lifts conversion and CAC for your catalog.
Amazon Ads introduced an agentic AI creative partner inside Creative Studio, a chat-based collaborator that turns product inputs into storyboarded concepts, finished video and display ads, and ready-to-traffic assets. Use this two-week pilot plan to benchmark click-through rate, new-to-brand share, and return on ad spend against your current creative.
OpenAI just launched Sora 2 with an invite-only iOS app in the United States and Canada. This practical playbook shows growth and marketing leaders how to run a two-week pilot with consenting creators, hit watch time and CTR targets, and pass a brand safety review before scaling.
At K:BOS, Klaviyo introduced Marketing Agent and broadly released Customer Agent. Learn how embedded agents can compress campaign timelines and use a two-week pilot to benchmark time-to-launch, engagement, deliverability, and revenue per send with clear guardrails and approvals.
Algolia opened Agent Studio to public beta, letting marketers spin up brand-owned AI shopping assistants in days. Use this 14-day pilot plan to benchmark agent-assisted journeys against classic site search and prove lift in conversion, AOV, and assisted revenue.
Google just turned product discovery into a visual conversation. Here is what changed in Search and how growth teams can run a focused two-week sprint to optimize images and feeds, test conversational modifiers, and set a clean KPI for AI Mode click-through-to-cart and conversion.
Perplexity just made the Comet AI browser free for everyone, placing an answer engine inside the browser and changing how shoppers discover products. Use this two-week Answer Engine Optimization plan to earn citations, fix structured data, and prove assisted conversions in GA4 and Shopify.
Meta will use AI chat interactions to personalize content and ad targeting starting December 16. User notices arrive October 7. Here is your 72-hour readiness plan.
HubSpot used INBOUND 2025 to debut Data Hub and The Loop, a practical blueprint for hybrid human and AI growth. Use this step by step plan to pilot The Loop, connect first party data, personalize one funnel stage, and track three decisive KPIs.
