Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Amazon Ads just turned national streaming into a local performance channel. Use this 14-day Prime Video pilot with geographic holdouts, \"Send to Phone\" clicks, and quote starts to prove incremental demand and win budget.
Google’s November 5, 2025 update trims lesser‑used rich results and continues the cleanup in Search Console. Here is a two‑week plan to protect measurement, remove dead schema, and win answer‑style citations.
TikTok just launched Smart Split and AI Outline at the U.S. Creator Summit. Use this 14-day plan to turn long videos into TikTok-first ads and organic posts while tracking hook retention, view-through rate, and cost per acquisition.
Amazon’s Q3 2025 shows conversational shopping moving center stage. With Rufus projected to generate $10 billion in annualized sales, run a two-week answer engine optimization sprint to win demand inside Amazon’s chat-first experience.
Google Labs and DeepMind released Pomelli, an AI tool that turns your live site into on-brand campaign assets in minutes. Use this practical two-week split test to measure time to first draft and engagement, then decide where to standardize AI content creation.
LinkedIn’s generative AI now learns from member profiles by default in the EU, EEA, Switzerland, Canada, and Hong Kong starting November 3, 2025. Use this playbook to set a company-wide opt-out, update privacy notices, and run a two-week before-and-after test on lead quality, conversion rate, and cost per lead.
Adobe has launched Firefly Foundry, a service for enterprises to train private, brand-tuned generative models and activate them across GenStudio, Creative Cloud, and ad platforms. Use this two-week pilot to codify brand rules, measure a defensible Brand Consistency Score, cut time-to-launch by 40 percent, and test conversion lift across Amazon Ads and Google Marketing Platform.
Google Ads API v22 introduces AssetGenerationService to create on-brand text and image assets by API. Use this two-week pilot to lift conversion rate, protect CPA, slow creative fatigue, and turn early wins into a repeatable refresh playbook for Performance Max and Demand Gen.
MoEngage secured $100 million to expand Merlin AI’s decisioning agents. This guide gives you a practical two-week pilot to automate channel selection and messaging, prove lift with a clean holdout, and report conversion, incremental revenue, and CAC payback with confidence.
