Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
OpenAI’s Instant Checkout turns ChatGPT into a high-intent shopping surface. Use this 14-day plan to wire ACP and Stripe, optimize product answers, and benchmark conversion and CAC against paid search.
Locality’s new Advanced Audience Engine, built on Databricks, unifies first-party data, CTV, and linear signals so marketers can plan, activate, and optimize in one place. Use the two-week pilot in this guide to validate CPA and ROAS before you scale.
Adobe’s agentic AI is now generally available in Adobe Experience Platform, moving from demos to production for audience, journey, and experiment automation. This guide explains what changed, why it matters for growth teams, and gives you a practical two-week pilot to benchmark conversion rate and revenue per visitor against your current workflow—complete with guardrails, roles, and measurement details.
Microsoft just unified consumer AI and Office into Microsoft 365 Premium at $19.99 per month. Use this 14-day, field-tested pilot to consolidate AI seats, benchmark content velocity and creative turnaround, and publish a practical Copilot playbook for your team.
Klaviyo just moved AI from sidecar to driver. With Marketing Agent live and Customer Agent in general availability, you can approve autonomous campaigns inside your CRM. Steal this 14-day pilot and approval playbook to prove lift fast.
Google Cloud’s new Agent Payments Protocol turns assistants into buyers. Use this two-week prototype plan, mandate-based offers, and three must-track metrics to prove conversion lift while keeping risk in check.
A new web standard gives publishers control to set, meter, and monetize AI access. Use this 30 day plan to publish RSL in robots.txt, test inclusion versus paid licensing with answer engines, and track KPIs for assistant referrals, citations, and revenue.
Google quietly stopped honoring the num=100 results parameter, scrambling rank trackers and skewing familiar KPIs. Here is how growth leaders can reset baselines, rebuild rank reporting with paginated sampling, and add answer engine metrics so forecasts and accountability stay intact.
Perplexity just unlocked a growth channel hiding in plain sight. With a real time Search API, you can stand up a brand-owned assistant that answers live questions, cites sources, and drives measurable revenue. Use this two week playbook to pit answer engine optimization against SEO with clear metrics, instrumentation, and a simple cost model.
