Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Starting in early 2026, Snapchat will embed Perplexity’s answer engine so users can ask, get cited answers, and act without leaving chat. For growth leaders, it is time to pilot answer‑ready FAQs and product specs, and to track ACT, session depth, and incremental purchases.
WPP’s five-year, $400 million bet on Google’s AI stack signals a faster path to brand-safe creative and smarter media. See what it means for growth teams and how to run a two-week cross-channel test to prove asset velocity, audience lift, and incremental ROAS.
TikTok just folded AI-native creative generation into Smart+ campaigns. Learn what Symphony Automation means for growth teams and follow a clean two-week split test to measure conversion rate, CPA, and ROAS with Recommended Creatives and Automatic Enhancements.
Walmart and OpenAI just turned ChatGPT into a checkout, not just a search bar. Use this two-week pilot to test chat-and-buy prompts and bundles, then compare conversion rate, average order value, and customer acquisition cost to your paid search baseline.
Canva just turned its design suite into a connected marketing workspace. Use this two-week pilot to consolidate creation, approvals, publishing, and performance in Canva Grow so you can ship more on-brand variants faster while protecting ROAS.
Getty Images and Perplexity signed a multi-year deal to put fully licensed, credited visuals inside AI answers. This is the moment to pilot AEO for images with tight attribution and measurable impact.
OpenAI’s ChatGPT Atlas fuses browsing with answering and doing. See why assistant-led sessions will siphon searches and checkouts from traditional search, and copy our two-week Answer Engine Optimization test to measure and win.
Adobe and Google Cloud just put Gemini and Veo inside Creative Cloud. Use this two-week sprint to prove real gains in speed, cost, and brand compliance before you lock your 2026 content playbook.
LiveRamp and Dappier are connecting authenticated identity with publisher-embedded answer engines and chat to create net-new, high-intent ad inventory inside AI answers. Learn what it means for growth leaders and how to pilot, measure, and scale conversational ad experiences now.
