Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Google just transformed Search into a shoppable conversation. Use this two-week, low-risk playbook to align your imagery, copy, and structured data with AI Mode’s visual panels and capture qualified clicks and conversions.
Starting December 16, 2025, Meta will use conversations with its AI assistant to personalize ads across Facebook and Instagram. Here is how to update consent, segmentation, KPIs, and tests before performance and reporting shift.
HubSpot unveiled Breeze Agents, the Breeze Marketplace, and Breeze Studio at INBOUND 2025. Use this 14-day pilot to automate outreach and support, set clear lead-to-meeting and first-response-time targets, and benchmark lift and cost before a wider rollout.
Meta Vibes is a new AI video feed inside the Meta AI app. Use this two-week pilot plan, prompt matrix, and measurement framework to prototype short-form AI videos, cross-post to Instagram and Facebook, and find creative specs that scale.
OpenAI launched Sora 2 as a social video app in the U.S. and Canada on September 30, 2025. Use this pragmatic four-week blueprint to test Sora as a new acquisition channel, with precise metrics, instrumentation, and a consent and brand-safety playbook that keeps you fast and safe.
A practical playbook to make your marketing emails parsable and actionable so inbox agents can prioritize, schedule, and convert without manual work.
On September 25, 2025, Google DeepMind announced Gemini Robotics 1.5 and Gemini Robotics‑ER 1.5, which let robots use web search to plan and execute multi-step tasks. This playbook shows how to structure How-To and product pages as robot-readable operating plans so your instructions win operational citations.
OpenAI just turned ChatGPT into a buy button. Etsy is live in the U.S. today, Shopify is next. Here is a 30 day, instrumented plan to test conversion and CPA against search and social.
ChatGPT is already driving a meaningful share of retail referrals. Here is a practical Answer Engine Optimization playbook to earn assistant-driven clicks, keep data fresh, and prepare for in‑app checkout.
