Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
On September 25, 2025, OpenAI introduced ChatGPT Pulse for Pro users on iOS and Android. This playbook shows marketers how to structure answer cards, ship low latency feeds with schema, build brand connectors, and measure assistant-driven impact.
OpenAI’s late-September hiring signals suggest ads could be coming to assistant answers. Use this pragmatic GEM playbook to make your brand citation-ready, license-safe, and measurable before sponsored answers roll out.
Turn your products and help content into camera legible, voice ready answers that earn citations in real time. This playbook shows how to structure images, markup, and micro steps to capture clicks from live multimodal search.
Perplexity’s Comet is turning the sidecar assistant into a new SEO battleground. This playbook shows how to expose live prices and specs with evidence, ship compare or configure actions, and design agent‑safe UX so in‑browser summaries convert without hallucinations.
Google’s removal of num=100 broke deep rank tracking and shifted attention into AI answers. Replace rank as your core KPI with three AEO metrics: answer inclusion rate, citation share, and link prominence. Learn the stack, workflow, and playbook to win visibility and conversions.
On September 24, 2025 Microsoft made Claude models selectable inside Microsoft 365 Copilot’s Researcher and Copilot Studio, creating a true multi‑model answer engine. Use this playbook to A/B test prompts and sources across models, tune SharePoint and OneDrive for retrievers, and measure citation lift with audit-backed data.
Google Discover now lets people follow publishers and preview a dedicated source space. Use this practical playbook to unify entities, standardize cross‑posting, and convert Discover impressions into lasting followers.
Turn your videos and CTV pages into chaptered, voice-intent answers that Gemini can cite on Google TV. Ship deep links, schema, and measurable clips to capture living-room demand.
On May 8, 2025 Google made AI-powered Place, Area, and Review Summaries generally available through the Places API, then expanded regional coverage on August 21. That shift turns hundreds of third-party apps that render Place Details into AI answer surfaces you can influence.
