Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Klaviyo introduced Marketing Agent for autonomous campaigns and broadened access to Customer Agent for 24/7 service. Use this two-week pilot to benchmark them against your current stack on CAC, LTV, time-to-launch, first-contact resolution, and incremental revenue per subscriber.
Starting December 16, 2025, Meta will use conversations with its AI assistant to personalize ads and content across Facebook, Instagram, and WhatsApp in most regions. Use this privacy-safe playbook to map conversational keywords to creative, update consent and exclusions, and measure lift with matched holdouts.
Google’s Gemini 2.5 Computer Use can now operate real browsers to complete multi-step funnels. Here is how to instrument Agent Conversion and Drop-off and fix the top blockers in one week.
Salesforce just made Agentforce 360 generally available and Slack is turning Slackbot into a workspace assistant. Run this two week pilot to prove marketing ROI across campaign briefs, lead routing, and support triage.
Starting November 3, 2025, LinkedIn will default to training its generative AI on member profiles and public activity in more regions. Use this 21 day playbook to set opt out KPIs, refresh consent messaging, and run AI assisted outreach and audience tests that protect trust and lift reach.
Perplexity’s pause on new advertisers at Advertising Week New York and its decision to keep Comet ad-free signal that answer engine monetization is still unsettled. Use this 90-day playbook to protect discovery, diversify budgets, and keep learning without paid placement.
OpenAI has turned ChatGPT into a platform with native apps and an Apps SDK preview. Treat it like an emerging app store: ship one lightweight app for a high-intent journey, define an in-chat conversion KPI, and run attribution tests to capture early AI search demand.
The UK has formally designated Google Search with Strategic Market Status. Fair-ranking and consent rules are now on the table, and they could change how AI Overviews route traffic. Growth leaders should run an Answer Engine Optimization impact test, update consent tagging, and define KPIs for AI Overview–driven sessions and conversions.
Gemini Enterprise promises a single front door for AI agents across your data and daily tools. Use this two-week plan to connect sources, enforce governance, and ship research and briefs that move pipeline.
