Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Adobe Experience Platform’s Agent Orchestrator is now generally available, giving growth teams a safe, configurable control plane for marketing AI agents. Use this two week pilot plan with human review, the right metrics, and a pragmatic playbook to prove value fast.
Starting December 16, 2025, Meta will use conversations with its AI assistant to personalize ads and content. This guide shows growth leaders how to capture high‑intent chat signals, map them to audiences, run disciplined split tests, and measure CTR, conversion rate, and CPA while staying transparent and compliant.
Cloudflare’s new Content Signals Policy adds a machine‑readable way to express preferences for search, AI input, and AI training in robots.txt. Use this playbook to implement signals, run controlled AEO tests, and set KPIs for AI referrals, licensing leads, and crawl monetization without losing control.
Apple just turned every iPhone screen into a shopping surface. Visual Intelligence now routes what is on screen into Google and eBay, compressing discovery into purchase. Here is the two-week playbook and KPI to prove impact fast.
Microsoft’s new $19.99 Microsoft 365 Premium bundles Office apps with advanced Copilot. Here is a practical, two‑week pilot to see if it replaces your current AI stack and simplifies budgets.
TikTok just unified performance buying under Smart+ and accelerated creative with Symphony Automation. Use this 30‑day, finance‑ready split‑testing plan to prove incrementality before peak holiday spend.
Perplexity just made its Comet AI browser free globally, accelerating a shift from blue links to direct answers. Use this playbook to optimize answer pages, pilot conversational shopping, and track SoA, A2C, and ACS to prove impact.
OpenAI’s Apps SDK turns ChatGPT into a place where your product can live natively. Use this two-week plan to ship an in-chat app, track invocation and opt-in rates, and design a conversation-to-checkout playbook that drives assisted conversions.
Google is rolling out AI answers directly in Chrome’s address bar for U.S. users. Discovery will shift from links to synthesized answers. Here is how to pilot Answer Engine Optimization and add a KPI for traffic from AI Overviews and address bar prompts.
