Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Use Cloudflare-driven access signals to earn guaranteed citations in AI answers while stopping unlicensed model training. Segment pages by intent, gate premium value, pair C2PA provenance with paid access, and grow revenue by optimizing Licensed Inclusion Rate and Answer Surface Share.
A practical playbook for winning early in Meta AI’s Vibes feed launched on September 26, 2025. Build a remixable prompt library, run soundtrack and style A/B tests, tag assets with prompt IDs, then auto crosspost winners to Reels and Stories for measurable reach and conversions.
Amazon launched Lens Live on iOS on September 2, 2025. Use this playbook to win real time camera shopping by engineering distinctive packaging, syncing catalog images to embeddings, seeding canonical UGC, and mapping bullets to Rufus prompts.
Turn heads-up answers into revenue. Package glanceable microcards with geo anchors and SKU tags, then hand off to WhatsApp for consented follow-ups and conversion.
Google launched Search Live in the Google app in the U.S. on September 24, 2025. Use this practical playbook to make your pages speakable and capture real-time voice citations during AI Mode conversations.
AI agents now read B2B email first. Use Inbox Engine Optimization to declare intent in the subject, lead with a short TLDR, expose ISO time windows, attach an ICS option set, keep one executable CTA, and add machine readable snippets that assistants can act on.
On September 17, 2025 Shopify moved app discovery into Sidekick. Use this playbook to make your app Sidekick visible, map prompts that trigger your category, and stand up interim attribution until official install tracking arrives.
Reddit just opened a new lane for news discovery inside the app. On September 10, 2025 it launched Pro tools for publishers and rolled out Reddit Answers, an AI answer layer that quotes real discussions. Use this playbook to engineer discussion first AEO that wins answer summaries and in app article prominence without relying on traditional search.
On September 17, 2025, Amazon upgraded Seller Assistant into an always-on agent that plans and executes with your approval. Use this practical playbook to feed delegatable signals so the agent prioritizes your SKUs for promos, bundles, and launches while avoiding cannibalization.
