Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Chrome is becoming an answer engine. With Gemini rolling out in Chrome on September 18, 2025 and AI Mode coming to the omnibox, your goal shifts from blue links to being cited inside the browser. Use this playbook to structure pages so Gemini prefers and credits your content.
On September 10, 2025 the Really Simple Licensing standard added machine readable terms to robots.txt. Learn how to publish category level pay per inference pricing so answer engines prefer your pages as the cheapest compliant source.
On September 18, 2025, Google confirmed the results per page parameter num=100 is no longer supported, crippling deep SERP tracking and driving visible drops in Search Console impressions. This guide shows how to retire average position and replace it with answer centric KPIs like Answer Impression Share and Citation Depth. Learn a practical blueprint to measure and grow visibility across AI Overviews and other answer engines.
Google began rolling out Gemini in Chrome on September 18, 2025 for US desktop users, previewing AI Mode that suggests page aware prompts. Use this Browser Answer Engine Optimization playbook to make every page self explaining, comparable, and action ready so you win answers inside the browser before search happens.
Perplexity’s new connectors move answer engine optimization inside the workplace graph. Use intent-first titles, assistant-readable blocks, and explicit action hooks across email, calendar, Notion, Linear, and GitHub to win meeting prep and recap surfaces and trigger actions that compound distribution.
On September 18, 2025, Chrome began answering in the omnibox and summarizing across open tabs. This playbook shows marketers how to earn selection inside those in-session AI summaries so your pages get quoted first and most often.
On September 18, 2025 Google began rolling out Gemini in Chrome for U.S. desktop users, turning the browser into an answer engine that synthesizes across open tabs. Use this playbook to engineer pages that get cited during live sessions, not just ranked in traditional search results.
A step-by-step ADO and AEO plan to capture default status across browsers, OEM setup flows, and share sheets using verifiable trust proofs, signed capability feeds, and performance-backed co-marketing bundles.
On September 18, 2025 Google embedded Gemini into Chrome with AI Mode and tab aware summarization. This practical playbook shows how to make your pages the default action in omnibox answers across a user’s open tabs using session intent manifests and on page AnswerCards.
