Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Amazon upgraded Seller Assistant with agentic AI on September 17, 2025. Use this playbook to encode machine readable goals and guardrails across catalog, policy metadata, A+ Content, and Brand Story so the agent prioritizes high LTV SKUs, bundles, and promo sequences by default and behaves like a controllable growth PM.
Launched on September 18, 2025, Meta Ray-Ban Display opens a new answer surface on the lens. Ship schema-backed micro answers, gesture-friendly CTAs, and attribution to capture intent the moment it appears in view.
Turn your YouTube videos into the default cited source inside Gemini for Chrome answers. Align one question to one chapter with precise timestamps, readable on‑screen text, verified captions, and Clip markup so models match a single query to a single moment.
Google’s Agent Payments Protocol turns agent-led purchasing into a new answer surface where agents decide what fills the cart. Use this AEO playbook to structure agent‑readable offers, ship verifiable credentials, and expose deterministic endpoints so your SKUs win the cart mandate and become the default choice across AI shopping contexts.
Anchor to the iOS 26 launch on September 15, 2025, and turn Visual Intelligence handoffs into a reliable acquisition channel. Ship answer-ready deep links, compact product knowledge packs, and Wallet-linked attribution so Apple routes find similar, compare, and book tasks to your app first.
On September 10, 2025, Really Simple Licensing added machine readable licenses and token enforcement to robots.txt. The result is a new paid inclusion and ranking lever for Answer Engine Optimization that lets you monetize and control LLM retrieval with precision.
Spotify’s Sep 8, 2025 AudioBoost results show that seeding autocomplete and retrieval with LLM generated synthetic queries can lift impressions, clicks, and exploratory completions. This playbook shows growth teams how to generate, score, and deploy intent rich queries by season, use case, price band, symptoms, and jobs to be done to capture high intent discovery across site search, retailer apps, and answer engines before traditional SEO loads.
Issue short lived signatures to preferred answer engines, publish a merchant verifiable Answer Feed for price, inventory, and policies, and log signature redemption to attribute revenue. Turn authenticated bot traffic into a measurable AEO channel that outperforms generic crawling.
Google just put Gemini into Chrome and is testing AI Mode in the Omnibox, shifting discovery from blue links to browser-native answers. Here is how that change and an emerging paid answer economy reshape AEO and SEO strategy.
