Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Google just put Gemini inside Chrome with AI Mode and agentic actions that answer in the Omnibox, summarize pages, and complete tasks. Here is how to pivot from SEO to Agent Surface Optimization and win conversions at the browser edge.
On Sep 18, 2025, Google began rolling out Gemini in Chrome and announced AI Mode for the omnibox—shifting answer delivery from the results page to the browser itself. Here’s how to pivot AEO: publish citation‑friendly, stepwise pages and ship JSON‑LD HowTo plus Action markup so Chrome can summarize, cite, and even initiate your tasks without a click.
On September 17, 2025 Amazon upgraded Seller Assistant into an agentic, Bedrock powered operator that monitors inventory, compliance, and ad creative. The new edge is designing agent readable catalogs and operational signals so the assistant prefers your SKUs, spins Creative Studio ads, and prepares replenishment plans.
On September 10, 2025, Google confirmed that every Pixel 10 photo ships with C2PA Content Credentials. That change makes verifiable provenance a practical signal for answer engines and gives growth teams a new AEO playbook for product, how to, and local queries.
Use Amazon’s new agentic AI in Creative Studio to generate answer intent variants, test them through AMC, then push winning copy and visuals into PDPs and site pages so AEO content and structured data compound ROAS and citation lift.
Amazon Lens Live turns the camera into a ranking surface. Here is the camera‑first AEO playbook to engineer packaging, shelves, and PDP imagery that trigger better matches, smarter Rufus prompts, and more add to cart from the viewfinder.
Make account pages, receipts, and help articles machine readable so Comet can rank them and route users to one click actions. Ship this playbook now and track AIA as your new north star.
OpenAI’s SearchGPT beta pushes cited, answer-first results into commercial queries. Here is a 30-day plan B2B and ecommerce teams can run to earn citations, source pins, and measurable traffic fast.
Salesforce launched Agentforce GA with governance, skills, and Data Cloud vector search. Here is a practical blueprint to prep content, govern actions, and prove deflection and expansion across web, app, and Slack.
