Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
Answer engines are rewriting discovery. I break down the top AEO trends and show how to implement them with checklists, examples, and metrics so your brand appears in AI answers.
AEO is the new growth battleground. I break down the key trends shaping answer engines and share a practical, 90-day playbook to win inclusion, citations, and revenue from AI-powered results.
In September 2025, publishers sued over AI answer engines as Google expanded ads inside AI Overviews and AI Mode to U.S. desktop. Marketers must pivot from SEO to AEO, secure licensing, and rethink attribution to protect growth.
With PMC suing Google over AI Overviews and ads now embedded inside AI summaries, organic clicks and affiliate revenue compress. Here is a dual-track AEO plan, new KPIs, and feed-first tactics to win visibility in AI answer units.
Answer engines are rewriting discovery. Here is a practical, step-by-step AEO playbook to win placement in AI answers and drive growth, based on what is really working in 2025.
Meta just rolled out AI agents for WhatsApp Business. Here is a 30-day pilot plan to deflect 20–30% of support, capture more qualified leads, and keep brand safety and CRM-grade measurement tight.
A 14-day triage and recovery guide to de-risk AI-scaled content, clean expired-domain sections, and restore high-intent traffic after Google’s Sept 2025 Core and Spam updates.
Chrome 129 ships AI page summaries and tests Ask on Page. Here’s how to structure content to earn authoritative excerpts, add guardrails for risky claims, and instrument events to protect conversions.
Apple Intelligence shipped with iOS 18.1, moving discovery into Siri and Spotlight. Here is a practical blueprint to make your app and catalog discoverable using App Intents, entities, and privacy-safe telemetry.
