Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
GPAI transparency under the EU AI Act is live. Here is a 90-day blueprint to implement C2PA provenance, clear disclosures, and governance that protects conversion, SEO, and brand trust across channels.
Shopify just shipped Sidekick GA and AI semantic search. Here is my 14-day plan to launch both, lift on-site conversion, cut campaign ops time, and fix the catalog hygiene AI relies on.
Microsoft Copilot Ads just went GA across Windows, Edge, and Copilot. Here is how to reallocate spend, design incrementality tests, craft compliant creative, and measure lift in assistant surfaces.
Perplexity just opened Sponsored Answers and self-serve Ads. Here is my 14-day playbook to test without cannibalizing paid search, win citations, and measure real incremental demand.
Cloudflare’s new AI Crawler Rules and analytics let you throttle or block GPTBot, PerplexityBot, and others without killing answer-engine visibility. Here is the governance playbook I use.
A practical guide to AEO in 2025. I break down the trends, show exactly how to implement them, and share playbooks, templates, and metrics that get your product into AI answers.
HubSpot AI Agents just moved to GA. Here is a crisp 30-day blueprint to launch a net-new campaign with governance, data readiness, and ROI tracking that your marketing, sales, and service teams can trust.
YouTube is testing AI Answer Cards on search and watch pages. Here is a step-by-step playbook to structure videos, chapters, and descriptions to get cited, earn clicks, and drive revenue.
Answer engines are rewriting distribution. Here is how I implement AEO today: the exact workflows, schemas, templates, and metrics to win inclusion in AI answers and “best of” lists.
