Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
OpenAI’s ChatGPT Atlas brings agent mode and controllable memory into the browser, moving discovery from search pages to direct answers and actions. Use this 30-day Answer Engine Optimization playbook to ship structured data, launch feeds, and measure agent-assisted conversions this quarter.
Google is rolling out Ads Advisor in Google Ads and Analytics Advisor in GA4 for English‑language accounts in early December 2025. Here’s what changes for performance marketers and a step‑by‑step 14‑day sprint to lift ROAS or control CPA.
Amazon Ads just brought Sponsored Ads and DSP under one roof and opened a unified reporting beta. Use this step-by-step 14-day plan to set one KPI and validate budget shifts across sponsored, display, and streaming TV.
Innovid just launched Orchestrator, a coordinating AI superagent for ad automation. Use this 14-day playbook to cut time to launch, slash QA errors, and prove incremental ROAS before you scale.
Adobe connected customized model training with one-click media activation. Firefly Foundry enables private, brand-tuned models, while GenStudio adds direct hooks into Amazon Ads, Google, LinkedIn, Innovid, and TikTok. What changed, why it matters, and a four-week sprint to prove ROI fast.
Answer engines are moving into social chat. Snap will embed Perplexity’s AI answers directly in Snapchat starting in early 2026, creating a new battleground for discovery, demand capture, and attribution. Here is the playbook growth teams should run now.
DIRECTV unveiled Elect, an AI-powered connected TV platform for political and advocacy advertisers. Use this two-week live sports test to benchmark cost per engaged viewer and donation rate against social, then fold the winner into your 2026 media mix.
Coca-Cola's 2025 Holidays Are Coming uses generative video at global scale, showing how fast AI ships and where it slips. Use this two-week pre-flight QA sprint to protect brand safety, fix temporal glitches, and gate spend with clear KPIs.
Canva just turned a design app into an end-to-end creative OS. Use this 14-day field test to benchmark time to first asset, creative variants per hour, and ROAS against your current stack, then decide whether to standardize on Grow for Meta ads.
