Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
YouTube now requires synthetic media disclosures across more ad formats. Here is how to build a performance-safe pipeline for policy thresholds, metadata, QA, and A/B tests that protect ROAS.
From August 2025, EU AI Act obligations hit GPAI providers and cascade to your stack. Here is a 30-day sprint to pressure-test vendors, label AI touchpoints, and document controls without derailing H2.
A practical, code-informed guide to ship AI features that feel instant on growth pages using React 19 Server Components, streaming patterns, and prompt caching to cut latency and cost.
Google kept third-party cookies in Chrome. Here is a 90-day plan to rebalance MMM, MTA, and incrementality with privacy-safe AI, while prioritizing server-side, consent, and Sandbox without rebuilding twice.
Amazon’s Rufus is live to all U.S. app users and ad pilots are starting. Here is a practical guide to optimize PDPs, Q&A, reviews, and feeds so your products win in answer-first marketplace search.
Apple Intelligence just landed with iOS 18 and macOS Sequoia. Safari Highlights and system writing tools shift answers on-device. Here is a practical playbook to get Highlight-ready and fix analytics.
Google’s Grounding with Google and Vertex AI Search are GA. Here is the 10-day blueprint, architecture, costs, and reliability benchmarks to launch a citation-rich brand answerbot that leaders can trust.
A step-by-step guide to stand up, govern, and scale LinkedIn Accelerate with first-party conversions, creative iteration, and revenue-true measurement for enterprise B2B growth.
OpenTelemetry’s GenAI v1.0 standardizes traces and metrics for prompts, tools, and embeddings. Use this 30/60/90 plan to measure cost, quality, and ROI across models before Q4 planning.
