Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
OpenAI’s ChatGPT Search rewrites AEO with live crawling, ranked citations, and publisher controls. Here is how to earn and defend top 3 citation slots and turn them into clicks and revenue.
YouTube is expanding AI Ask to more Premium users. Here is how to make your videos answerable with chapters, key concepts, on-screen text, and description FAQs to win AI answers and lift retention.
HubSpot just pushed AI deeper into CMS and content ops. Here is a practical playbook to boost velocity without sacrificing SEO or brand coherence, and how to measure impact the right way.
AI bots are now a real channel. I show you how to see them, control them, and turn them into licensed partners. A practical guide for SEO, content, and legal to protect value and win in answer engines.
Apple Intelligence is rolling out. Safari Highlights and on-device answers will compress discovery. Use this playbook to structure entity-rich, summary-first pages and govern applebot-extended without losing conversions.
SearchGPT’s public beta brings live crawling, citations, and shopping modules. Here’s how SEO and growth leaders can win placements without cannibalizing profitable channels.
Salesforce just made natural-language audiences and auto journeys GA. Here is a pragmatic Q4 playbook to redesign briefs, audiences, and multi-channel journeys with Copilot, plus governance and ROI math.
Google’s AI Mode may soon be the default. Here’s a 12‑week Answer Engine Optimization sprint to earn citations and links inside AI answers across Google, Perplexity, and ChatGPT Search—before peak Q4 hits.
Discover how Adobe's new AI Agent Suite can transform customer experience, scale personalization, and boost ROI for marketing leaders.
