Thought leadership on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and brand visibility in ChatGPT, Perplexity, and AI answers. Discover strategies, research, and product updates to help your brand win the AI discovery era.
For two decades, Search Engine Optimization (SEO) has been the cornerstone of digital marketing. Businesses built entire growth strategies around keywords, backlinks, and ranking high in Google’s results. But in 2025, the way people discover products, brands, and information has changed dramatically.
For more than two decades, Search Engine Optimization (SEO) was the backbone of digital marketing. Companies of all sizes fought for keywords, backlinks, and optimized content to climb Google’s results pages. That new reality has a name: Answer Engine Optimization (AEO).
